Sonobi, Inc.
Media & Marketing
https://sonobi.com/Current Status
Current
Investment Date
Sep. 2020
Overview
Since its inception in 2012, Sonobi has been a pioneer in digital advertising technology and programmatic spend. Sonobi’s people-based identifier (PBID) incorporates multiple identity approaches into a single ID that is cross-compatible and able to match first-party data from both publishers and brands, solving for identity across screens and environments. With access to over 125 million people across premium publications on the Sonobi platform, advertisers are now able to reach large audiences in cookie-less environments with increased transparency.